

Situated along the train tracks in Palermo, restoration & reuse of the former warehouse of the Giol winery is advancing rapidly.
- Continue reading buenos aires: then & now, ex-bodegas giol

Given that there are only two buildings interrupting the supposed widest avenue in the world, they should be appreciated… even revered. But no. At the north end of Avenida 9 de Julio, the fru-fru French embassy receives frequent oooh’s & ahhh’s by everyone. However, the building on the southern end typically generates scowls or looks of disbelief.

Last year’s ad campaign for a new Hugo Boss cologne caught my eye… not only because Jonathan Rhys-Meyers appears front & center. Anyone who has been to Buenos Aires can easily recognize the background as Diagonal Sur as seen from Plaza de Mayo. My question is: why did they decide to erase the guys who strike the bell on the Siemens building?